Everyone is a Customer

An effective framework for every professional interaction.

Early in my career our entire company went offsite for training. We spent an entire day learning one thing: How to treat everyone like a customer. I particularly remember sitting back-to-back with a colleague in front of the whole group to simulate a phone call. Every detail of that interaction was reviewed and discussed. The feedback we received was kind and helpful.

The training was a big success. We all returned to the office with a renewed commitment to customer focus. It was uplifting to know we would all be treated as customers by each other. Our company became an even better place to work and grew a lot over the next few years thanks to its positive culture.

I’ve maintained this approach to my professional interactions. Treating everyone like a customer helps build better, longer-lasting relationships. It has helped be more patient with people, and work hard to earn their trust. ◼︎